Kuala Lumpur.- Business Events Sarawak (BESarawak) and the Malaysian Association of Tour and Travel Agents (MATTA) are fulfilling one of their strategies to educate and raise awareness of Sarawak’s destination readiness for national and international corporate meetings and corporate incentives.

50 international destination management companies from MATTA participated in an interactive workshop held in Kuala Lumpur.

50 international destination management companies from MATTA participated in an interactive workshop held in Kuala Lumpur; one of BESarawak’s strategies to develop Sarawak as a competitive corporate meetings and corporate incentives destination.

With international borders reopened since April 4, destination readiness is one of three emphases on BESarawak’s blueprint for corporate meetings and corporate incentives and key in luring business events back to the State.

“BESarawak’s collaboration with MATTA is a steady path to securing more business events of this nature. We aim to increase our market share by developing corporate meetings and corporate incentives that are unique to Sarawak and delegates,” Amelia Roziman stated. The CEO of BESarawak continued to say that “the conventions and exhibitions segments have contributed to 80% of Sarawak’s business events and we are hoping to increase our corporate meetings and incentives market share from 20% to 40% by 2024.”

BESarawak’s collaboration with MATTA is just the beginning to drive more sustainable, community-driven business events. “We believe that corporate meetings and corporate incentive events are effective to deepen the relationship with the local community without diminishing the cultural narrative of the destination,” said Oscar Choo, Chairman of MATTA Sarawak Chapter. “What

Sarawak offers is an immersive experiential itinerary that touches on culture, adventure, nature, food and festivals. A good idea to make an impact on the community would be to include a corporate social responsibility activity as part of the itinerary” Oscar continued.

BESarawak offers an extensive range of support, services and incentives for corporate groups to organise a corporate meeting, incentive, or both. Email Crystal Phang [email protected] or Gloria Pahang [email protected] for further details.

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ABOUT BUSINESS EVENTS SARAWAK

Business Events Sarawak (BESarawak) was established in 2006 by the State Government of Sarawak. We are a non-profit organisation whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings and help connect NGOs, corporations and government bodies with whatever is necessary to make international business events a success in Sarawak. BESarawak is a member of the International Congress and Convention Association (ICCA) and the Union of International Associations (UIA). For more information, log on to www.businesseventssarawak.com. Business Events (BE) refers to meetings, incentives, conventions and exhibitions.

Business Events Sarawak (BESarawak) is also referred to as ‘Biro Konvensyen Sarawak’ (Bahasa Malaysia) or 砂拉 越会议局 (Simplified Mandarin).